.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to getting billions in financial backing each year, have raised almost $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That downturn is because of market saturation, heightened regulatory tensions, as well as economic uncertainties.ADWEEK spoke to 5 VCs that continue to acquire adtech firms, despite these difficulties, concerning what they are actually seeking and also what they avoid. Probably unsurprisingly, these investors are actually targeting opportunities in privacy-focused technologies and also industry-specific regions like linked television.